TY  - BOOK
AU  - Keller, Kevin Lane 
AU  - Kevin Lane Keller
TI  - Strategic Brand Management
SN  - 9788131719770
U1  - 658.4012/ K281s/ 2008 
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Management
N1  - Includes Index
ER  -