TY  - BOOK
AU  -  Clow, Kenneth E./ Donald Back
AU  - Kenneth E.Clow,Donald Back
TI  - Integrated Advertising Promotion and Marketing communications
SN  - 978-81-3170996-2
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Pearson 
KW  - Marketing
N1  - Includes Index
ER  -