Clow, Kenneth E./ Donald Back <br/>
Integrated Advertising Promotion and Marketing communications 
Kenneth E.Clow,Donald Back 
 - 3rd 
 - New Delhi  Pearson   2007 
 - 537p.:  28cm.  Merketing 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>978-81-3170996-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / 659.1