TY - BOOK AU - Naresh K.Malhotra, Satybhusan Dash AU - Naresh K.Malhotra, Satybhusan Dash TI - Marketing Research. SN - 978-81-3173181-9 U1 - 658.83 PY - 2011/// CY - New Delhi PB - Prentice Hall KW - Marketing ER -