TY  - BOOK
AU  - Hawkins, Del I
AU  - Del I.Hawkins, David L.Mothersbaugh, Amit Mookerjee
TI  - Consumer Behavior
SN  - 9780070682160
U1  - 658.8342/ H3141c/ 2010 
PY  - 2010///
CY  - New York
PB  - Tata McgrawHill
KW  - Marketing
N1  - Includes Index
ER  -