Valarie A.Zeithaml, Mary Jo Bitner, Dugyne D.Gremler, Ajay pandit <br/>
Services Marketing  
Valarie A.Zeithaml, Mary Jo Bitner, Dugyne D.Gremler, Ajay pandit 
 - 5th  
 - New York  McGrawHill.  2011 
 - 10829 p. 
<br/><br/><label>ISBN: </label>978-0-07-070099-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / 658.8