TY  - BOOK
AU  - Christopher Lovelock, Jochen wirtz
AU  - Christopher Lovelock, Jochen wirtz
TI  - Services Marketing 
SN  - 81-297-0453-6
U1  - 658.8 
PY  - 2004///
CY  - India
PB  - Pearson Education
KW  - Marketing
N1  - Includes Index
ER  -