Christopher Lovelock, Jochen wirtz <br/>
Services Marketing  
Christopher Lovelock, Jochen wirtz 
 - 5th  
 - India  Pearson Education  2004 
 - [ix], 618p. :  ill, Graph ; 22cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>81-297-0453-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOM