TY  - BOOK
AU  - George E.Belch & Michael A.Belch
AU  - George E.Belch & Michael A.Belch
TI  - Advertising & Promotion
SN  - 0-07-253676-4
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGrawHill Publishing Com.Ltd.
KW  - Marketing
ER  -