George E.Belch & Michael A.Belch <br/>
Advertising & Promotion 
George E.Belch & Michael A.Belch 
 - 6th 
 - New Delhi  Tata McGrawHill Publishing Com.Ltd.  2004 
 - 10574 p. 
<br/><br/><label>ISBN: </label>0-07-253676-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / 659.1