TY  - BOOK
AU  - K.Douglas Hoffman/John E.G.Batson
AU  - K.Douglas Hoffman/John E.G.Batson
TI  - Service Marketing: Concepts Strategics & Cases
SN  - 81-315-0327-5
U1  - 658.8 
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western
KW  - Marketing
ER  -