K.Douglas Hoffman/John E.G.Batson <br/>
Service Marketing: Concepts Strategics & Cases 
K.Douglas Hoffman/John E.G.Batson 
 - 4th 
 - Australia  Thomson South-Western  2006 
 - 10554 p. 
<br/><br/><label>ISBN: </label>81-315-0327-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / 658.8