TY  - BOOK
AU  - Del.I.Hawkins,Roger J.Best Kenneth A.Coney
AU  - Del.I.Hawkins,Roger J.Best Kenneth A.Coney
TI  - Consumer Behavior concepts&strategics
SN  - 0-07-253686-1
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGrawHill
KW  - Marketing
ER  -