Harold W.Berkman,/Christopher C.Gilson Consumer Behavior concepts&strategics Harold W.Berkman,/Christopher C.Gilson - 9th - California Dickenson Publishing Company Inc 1978 - 9976 p. ISBN: 0-8221-0199-8 Subjects--Topical Terms: MarketingMarketing Dewey Class. No.: 658.34 / 658.34