Boyd, Harper W. <br/>
Marketing Research/  Text & Cases:  
Haper W. Boyd, Ralph Westfall and Stanley F. Stasch 
 - 8th 
 - New Delhi  AITBS  c2002 
 - xv, 816p.:  ill, Chart, ;21cm. 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83/ B6923m/ 2002  /