TY  - BOOK
AU  - William Wells/ Sandra Moriarty/ John Burnett
AU  - William Wells/ Sandra Moriarty/ John Burnett
TI  - Advertising Principles and Practice
SN  - 0-13-146-650-0
U1  - 659.1 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Management
ER  -