William Wells/ Sandra Moriarty/ John Burnett <br/>
Advertising Principles and Practice 
William Wells/ Sandra Moriarty/ John Burnett 
 - 6th 
 - New Jersey  Pearson Prentice Hall  2006 
 - 9685 p. 
<br/><br/><label>ISBN: </label>0-13-146-650-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / 659.1