TY  - BOOK
AU  - Kenneth E. Clow & Donald Back
AU  - Kenneth E. Clow & Donald Back
TI  - International Advertising Promotion and Marketing Communication
SN  - 978-81-203-3305-5
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Prentic Hall of India Private Limited
KW  - Marketing
ER  -