Kenneth E. Clow & Donald Back <br/>
International Advertising Promotion and Marketing Communication 
Kenneth E. Clow & Donald Back 
 - 3rd 
 - New Delhi  Prentic Hall of India Private Limited  2007 
 - 9534 p. 
<br/><br/><label>ISBN: </label>978-81-203-3305-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / 659.1