TY  - BOOK
AU  - Kevin Lane Keller
AU  - Kevin Lane Keller
TI  - Strategic Brand Management  .Building , Measuring and Managing Brand Equity
SN  - 81-203-2309-2
U1  - 658.827 
PY  - 2003///
CY  - New Delhi India Privat Ltd.
PB  - Prentic Halll 
KW  - Management
N1  - Includes Index
ER  -