Kevin Lane Keller <br/>
Strategic Brand Management  .Building , Measuring and Managing Brand Equity 
Kevin Lane Keller 
 - 2nd 
 - New Delhi India Privat Ltd.  Prentic Halll   2003 
 - [xiii] , 788p . :  ill,Graph, Chart ; 22cm.  Management. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>81-203-2309-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KES