TY  - BOOK
AU  - Valaric A. Zeithaml / Mary Jo Bitner
AU  - Valaric A. Zeithaml / Mary Jo Bitner
TI  - Service Marketing 
SN  - 007-1244-964
PY  - 2006///
CY  - Boston
PB  - Mc Graw Hill Edition
KW  - Management
ER  -