Valaric A. Zeithaml / Mary Jo Bitner <br/>
Service Marketing  
Valaric A. Zeithaml / Mary Jo Bitner 
 - 6th 
 - Boston  Mc Graw Hill Edition  2006 
 - 9345 p. 
<br/><br/><label>ISBN: </label>007-1244-964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Management