Oharics A.Kirkpatrick / Fredrick A . Russ Effective Selling Oharics A.Kirkpatrick / Fredrick A . Russ - 7th - Cincinati South Western Publishing Co. 1981 - 441p. : ill, 22cm. Marketing. Includes Index. ISBN: 0-538-19560-6 Subjects--Topical Terms: ManagementMarketing Dewey Class. No.: 658.81/KIM