Kotler, Philip  <br/>
Marketing Management/  
by Philip Kotler. 
 - 10th ed. 
 - New Delhi:  Prentice hall,  c2000. 
 - xxxi, 718p.:  ills., chats., pics.,  27 cm. 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM