TY  - BOOK
AU  - Cravens , David W.
AU  - Piercy,  Nigel F.
TI  - Strategic Marketing
SN  - 001244328
U1  - 658.8 /C8558s/ 2006 
PY  - 2006///
CY  - New York
PB  - McGraw Hill Education Private Limited
KW  - Marketing
N1  - Includes Index
ER  -