Cravens , David W. <br/>
Strategic Marketing / 
David W. Cravens , Nigel F. Piercy 
 - 8th edn. 
 - New York :  McGraw Hill Education Private Limited,  c2006. 
 - [xvii], 726 p. :  ill. ;  25 cm.  
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>001244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 /C8558s/ 2006