TY  - BOOK
AU  - Cristopher Lovelock, Jochen Writz
AU  - Cristopher Lovelock, Jochen Writz
TI  - Service Marketing,People, Technology, Strategy
SN  - 81-2970453-6
PY  - 2004///
CY  - New Delhi
PB  - Pearson Prentic Hall
KW  - Marketing
ER  -