Cristopher Lovelock, Jochen Writz <br/>
Service Marketing,People, Technology, Strategy 
Cristopher Lovelock, Jochen Writz 
 - 5th 
 - New Delhi  Pearson Prentic Hall  2004 
 - 5030 p. 
<br/><br/><label>ISBN: </label>81-2970453-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing