TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Leon G. Schiffman, Leslie Lazar  Kanuk
TI  - Consumer Behavior / 
SN  - 8177589997
U1  - 658.8342/ Sch327c/ 2007 7th
PY  - 2007///
CY  - New Delhi
PB  - Pearson Prentic Hall
KW  - Marketing
N1  - Includes Index; BBA/ MBA
ER  -