Schiffman, Leon G.  <br/>
Consumer Behavior /  
Leon G. Schiffman, Leslie Lazar  Kanuk 
 - 9th 
 - New Delhi  Pearson Prentic Hall  c2007 
 - 581 p. :   ill. ;   21 cm. 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8177589997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/> 
<br/><br/><label>Dewey Class. No.: </label>658.8342/ Sch327c/ 2007