Philip Kattler , Kaith Lane Keller <br/>
Marketing Management 
Philip Kattler , Kaith Lane Keller 
 - 12th 
 - New Delhi  Prentic Hall  2006 
 - 5014 p. 
<br/><br/><label>ISBN: </label>81-2032799-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing