TY  - BOOK
AU  - William Wells , John Burnett , Sandru Mariarty
AU  - William Wells , John Burnett , Sandru Mariarty
TI  - Advertising  Principle &  Practice
SN  - 81-298-0063-8
U1  - 659.1/WIA 
PY  - 2003///
CY  - India 
PB  - Pearson Education
KW  - Marketing
N1  - Includes Index
ER  -