William Wells , John Burnett , Sandru Mariarty <br/>
Advertising  Principle &  Practice 
William Wells , John Burnett , Sandru Mariarty 
 - 6th 
 - India   Pearson Education  2003 
 - [xxxi],572.:  21cm.  Marketing. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>81-298-0063-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1/WIA