Naresh K. Malhotra <br/>
Marketing Research , an Applied Orientation 
Naresh K. Malhotra 
 - 5th 
 - New Delhi  Prentic Hall  2007 
 - 4986 p. 
<br/><br/><label>ISBN: </label>81-2033044-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing