TY  - BOOK
AU  -  Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor 
TI  - Advertising  and Promotion : An Integrated Marketing Communications Perspective / 
SN  - 0-07-310126-5
U1  - 659.1 / BEA 
PY  - 2007///
CY  - New York
PB  - McGraw Hill Education Private Limited
KW  - Marketing
N1  - Includes Index
ER  -