Belch, George E. <br/>
Advertising  and Promotion : An Integrated Marketing Communications Perspective /  
George E.Belch, Michael A. Belch,Keyoor Purani  
 - 7th edn. 
 - New York :  McGraw Hill Education Private Limited,  c2007. 
 - xxvi, 818 p . :  ill. ;  24 cm. 
<br/><br/> Includes Index . 
<br/><br/><label>ISBN: </label>0-07-310126-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 / BEA