TY  - BOOK
AU  - Valanie A, zeithaml,. Mary Jo Bitner , Dwayne D. Gremler
AU  - Valanie A, zeithaml,. Mary Jo Bitner , Dwayne D. Gremler
TI  - Service Marketing, Integrating Customer Focus Aurens The Firm
SN  - 007-124496-4
PY  - 2006///
CY  - New York
PB  - Mc Graw Hill
KW  - Marketing
ER  -