Valanie A, zeithaml,. Mary Jo Bitner , Dwayne D. Gremler Service Marketing, Integrating Customer Focus Aurens The Firm Valanie A, zeithaml,. Mary Jo Bitner , Dwayne D. Gremler - 4th - New York Mc Graw Hill 2006 - 4978 p. ISBN: 007-124496-4 Subjects--Topical Terms: MarketingMarketing