Philph R. Cateora, John L. Graham <br/>
International Marketing 
Philph R. Cateora, John L. Graham 
 - 12th 
 - New York  Mc Graw Hill , Irwin  2005 
 - 4970 p. 
<br/><br/><label>ISBN: </label>`0-07-283371-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing