TY  - BOOK
AU  - Kotler, Philip 
AU  - Armstrong, Gray 
TI  - Principles of Marketing
SN  - 8120328256
U1  - 658.8/ K8487m/ 2006 
PY  - 2006///
CY  - New Delhi
PB  - Prentic Hall
KW  - Marketing
N1  - Includes Index
ER  -