Kotler, Philip  <br/>
Principles of Marketing / 
Philip Kotler, Gray Armstrong 
 - 11th ed. 
 - New Delhi :  Prentic Hall,  c2006. 
 - xviii, 651 p. :  ill. ;  24 cm.  
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ K8487m/ 2006