Valarie A. Zeithamal , M. jo Bittner & Other's <br/>
Service Marketing 
Valarie A. Zeithamal , M. jo Bittner & Other's 
 - 4th 
 - New Delhi  Prentic Hall  2006 
 - 4242 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing