Naresh K. Malhotra <br/>
Marketing Research 
Naresh K. Malhotra 
 - 9 th 
 - India  Prentic Hall  2004 
 - 4077 p. 
<br/><br/><label>ISBN: </label>81- 203 - 2744 - 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing