TY  - BOOK
AU  - William G. Zik Mund
AU  - William G. Zik Mund
TI  - Exploring Marketing Research
SN  - 0-03-018763-x
U1  - 658.83/Z647e 
PY  - 1997/// ©
CY  - Phildphia
PB  - Harcaufk Brace College
KW  - Marketing
N1  - Includes Index
ER  -