William G. Zik Mund <br/>
Exploring Marketing Research 
William G. Zik Mund 
 - 6th 
 - Phildphia  Harcaufk Brace College  1997 © 
 - [xxvii] , 739p . :  ill . Table, ;25cm . 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0-03-018763-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83/Z647e