TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Valarie A.Zeithaml & Mary Jo Bitner
TI  - Services Marketing
SN  - 0070782504
U1  - 658.029/ Z372s/ 2003 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Marketing
N1  - Includes Index.














ER  -