Zeithaml, Valarie A. <br/>
Services Marketing: 
Valarie A.Zeithaml & Mary Jo Bitner 
 - 1st ed. 
 - New Delhi  Tata Mc Graw Hill  c2003 
 - [xx],700p . :  ill. ; 24cm. 
<br/><br/> Includes Index.<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/> 
<br/><br/><label>ISBN: </label>0070782504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.029/ Z372s/ 2003