TY  - BOOK
AU  - Gerald Allaum & M. Venkatesen
AU  - Gerald Allaum & M. Venkatesen
TI  - Scientific Marketing Research
U1  - 658.8007/VES 
PY  - 1971///
CY  - U S A , New York
PB  - The Macmillan
KW  - Marketing
ER  -