Gerald Allaum & M. Venkatesen <br/>
Scientific Marketing Research 
Gerald Allaum & M. Venkatesen 
 - U S A , New York  The Macmillan  c1971 
 - [xiv] ,415p . :  ill . Table ; 23cm . 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8007/VES